Negotiation methods should be judged by three criteria It should produce a wise agreement if an agreement is possible it should be efficient it should improve or at least not damage the relationship between the parties Common obstacles to the negotiation when another party is more powerful avoid establishing a "bottom line" (worst acceptable outcome) in an attempt to protect themselves against a poor agreement since it would limit/prevent creativity in generating options concentrate on assessing BATNA (best alternative to a negotiated agreement) power in a negotiation comes from the ability to walk away from talks. The weaker party will better understand the negotiation context if they also try to estimate the other side's BATNA. When the other party doesn't use principled negotiation when to refuse to budget from their positions, asking for reasons behind that position when attacking the other side's ideas, should take it as constructive criticism and invite furt...